Internet publishers and aggregators have long been criticized for stripping metadata from image files, causing copyright data to be lost. Google and IPTC have announced an important reversal to this for Google Images, which now preserves copyright information.
This has been a long-standing issue – Imatag published a study in early 2018 showing that only 3% of online images retained embedded rights information (see: http://bit.ly/IMAstate). Lost metadata has been a victim of site optimization.
Now, Google has announced that Google Images will preserve the “Copyright” and “Creator” metadata fields most critical to rights. (see: http://bit.ly/GoogIPTC).
The International Press and Telecommunications Council (IPTC) have published a helpful ‘How to’ guide for photographers, image creators, publishers and their web developers on how to use and support this information: http://bit.ly/IPTCimgHow, ensuring more sites will be able to preserve copyright.