We are using automation to make more moving image content “rights ready”.

LUCID builds on the earlier Visible Rights project, which started the process of creating decision trees to determine rights in film.

Now, we are leveraging Artificial Intelligence so that we can automate this process.

At the same time we are using standards compliant digital signatures so that it’s easy to recognise film and clips and join up the chain from supply to delivery, and using the Copyright Hub tools to give direct access to licensing information.